Saal Digital: our origin and values

About Saal Digital

Every moment a masterpiece

Our Story

Our Story

In 1981, Reinhard Saal founded the precursor to what would later become Saal Digital, driven by his passion for photography and the pursuit of perfection. What began as a small photo retail shop with an in-house lab quickly evolved into an industry innovator. With the introduction of the first mini-lab and in-house image production in 1986, the company helped pioneer the one-hour photo lab concept. As digital photography emerged in the late 1990s, Saal Digital recognized the opportunities of this transformation and adapted its offering to meet the needs of the digital photography business. Embracing new technologies and business models, the company enabled outstanding digital image quality across a wide range of photo products. In the early 2000s, the launch of saal-digital.de set new standards and allowed both professional photographers and quality-focused customers to conveniently order their photos online.

Saal Digital became a true pioneer in the Photo Book market in 2008, when Reinhard and Robin Saal were among the first to commit fully to layflat binding—enabling panoramic images to flow seamlessly across two pages. Through continuous innovation and dedication to quality, Saal Digital has solidified its position as one of Europe’s leading providers of premium photo products.

Our Products and Services

Extensive range of Photo Products

Extensive range of Photo Products

Saal Digital offers a wide range of products including Photo Books, Wall Art, Photo Prints, Posters and Calendars. We focus on preserving precious moments by delivering high quality at competitive prices. Our fast and highly automated production process ensures that premium photo products are produced and shipped within 24 hours in most cases - an industry best.

Whether you are a professional photographer, ambitious hobbyist or quality-oriented end consumer, Saal Digital transforms your visions into vivid and tangible works of art quickly and cost-effectively.

Our Customers

Our Customers

At Saal Digital, our customers are central to our mission. We ensure their entrusted memories are preserved on high-quality photo products that last. Embracing the digital age, we offer options for safeguarding memories in both print and digital formats. This flexibility enables easy access from any device, anywhere, allowing seamless online sharing of cherished pictures and projects.

Our clientele includes professional photographers, businesses, photo enthusiasts, and discerning prosumers, all united by their passion for quality and photography. We are proud to serve this vibrant community, continually meeting their needs with excellence and innovation.

Services for professionals

Services for professionals

Saal Digital offers services that support photographers and creatives in particular. Our free design software simplifies the creation of customized products, while expert color management advice and ICC profiles ensure perfect color reproduction. We support photo experts with sample products and discounts specifically for professional photographers and resellers.

Our Photo Portal solution facilitates the workflows of, for example, nursery, school or wedding photographers for both mass and high-quality individual shots. In addition, our customer service team is on hand to ensure the smooth and successful processing of orders.

Our Production and Quality Promise

Our Production and Quality Promise

Quality without compromise. We have a state-of-the-art photo laboratory and production facilities with highly automated production processes on a production area of over 10,000 square meters in the south of Germany. Final manual inspection and quality control ensure our high quality standards. By concentrating our production in one location and regularly checking the alignment of our machines, we ensure impeccable color accuracy so that every print appears in vibrant, accurate colors. In this way, we guarantee our customers the consistently high production quality that professional photographers appreciate and that founder Reinhard Saal still oversees today.

Our Values

Customer first

We prioritize our customers and consistently try to offer the best solution for them.

Quality

We are committed to delivering the highest quality in everything we do.

Data security

We do not compromise on data security, especially for our customer’s personal data.

Team work

We believe that the key to delivering exceptional products lies in the power of collaboration.

Efficiency

Efficient processes enable us to deliver high-quality products swiftly.

Owning the value chain

From software development to production — we ensure unparalleled quality, consistency, and innovation

Our Management Team

Reinhard Saal

Founder and Managing Director

Robin Saal

Managing Director

Uwe Glander

Managing Director

Facts and Figures

Employees

Over 150 employees with offices in Röttenbach (Germany) and Malaga (Spain).

Our production site

10,000 m² production site in Röttenbach (Germany).

25+ countries

We ship to most European countries, the UK, and the United States.

24 languages

We offer support and our content in 24 languages.

FSC® certified paper

And other sustainable materials.

CO₂-Neutral certificate

Our goal is to keep reducing our CO₂ emissions and participate in compensation measures.

Our Sustainability Commitments

Our Sustainability Commitments

Saal Digital is committed to Environmental, Social, and Governance (ESG) principles. We focus on environmental sustainability by adopting eco-friendly solutions at every stage, from production to shipping. We meet up to 100% of our energy needs with solar power, collaborate on CO₂ emission reduction policies, and continuously work to minimize plastic use in our products and packaging.

Our diverse team, representing over 20 nationalities, embodies equality and inclusivity in a supportive work environment. We aim to preserve customer memories with durable photo products and offer secure, accessible digital solutions for storing and sharing memories. These commitments drive us to positively impact our community while maintaining excellence in all we do.

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